This book played a significant role in shaping a business plan that attracted institutional investment for a technology start-up I co-founded in Brazil. Great book.

Dr. Kuratko's book is positively OUTSTANDING and a MUST read for anyone who is even CONSIDERING starting his or her own business. Dr. Kuratko is considered by many to be the nation's foremost expert in the field of entrepreneurship and small business management. His book blends the structure of a course textbook with excellent real-life case examples. This is, without question, the finest book that I have ever read. I keep it by my nightstand!!!

Buy this one! You WON'T regret it!

Michael

This book is phenominal. While it is an academic textbook, it really hits home to the real world. The business plan section is extremely useful and the real life company examples and case studies are quite interesting and insightful.

Charles Dryden's book forces people to see the trials and tribulations encountered by black servicemen and women during WWII. I was shocked to read about the different encounters with 'Jim Crow' that Dryden and his peers waded through during their service years. A must for anybody curious about WWII, the Tuskegee Airmen or about the fight for civil rights in America.

I meet Col. Dryden when he gave a talk about his experiences and his book. I then read the book a felt a tremendous respect for the author and all the Tuskeegee Airmen. Col. Dryden tells his personal story in a way that made me feel as though I was there with him the whole time. The challanges of blacks in America in his story left a powerful impact on me, the courage the author displayed is an insperation. A-Train is very well written and reads easily. It is an powerful story that left me feeling inadequate and ashamed to be white. I had the oportunity to meet Col. Dryden again and sought him out just to shake his hand again, knowing him from his book, it was hard to hide my emotions.

Every young African American boy should read this book. It is an inspiration.

i have been teaching Business Research to MBA classes for 5 years. I have gone through many text books and tried out several as recommended reading for my classes. None come even close to the readability and sheer ease of use of this book by Professor Zikmund. It is well organised, and gives comprehensive coverage to all aspects of research without getting bogged down in theory. The examples, end of chapter questions and cases are interesting and serve as excellent discussion points in class. I am happy to see a new edition is available and hope that it will contain some more up to date examples.

This is one research methods text that will NOT be collecting dust bunnies on your shelf. It is extremely "user friendly" for the student/novice researcher but has the breadth and depth to remain useful to the expert and research professional. It is well organized so that you can skip around to the parts you need at the moment. It has lots of exercises and follow up readings/references to hammer home the content.

I had 16 weeks of statistical research methods as part of my Masters program. If I would have had this book, I would have understood and got much, much more out of those 16 weeks. If I had just one research methods book to buy, THIS is IT!

Don't waste your money on some academic text. Get this one and get the ability to hit the ground running with your research project!

I have been using Prof. William Zikmund's wonderful textbook, "Exploring Marketing Research," in my undergraduate marketing classes in the US since the early 1980s. When I started teaching "Research Methodolgy" to MBA students in Saudi Arabia some six years ago and discovered that Professor Zikmund has a text on the subject, I adopted that text without hesitation. The book is well written, easy to read and comprehend, and has several examples and very good applications and cases. I give it "A+" and recommend it to other professors and business researchers enthusiastically.

I used this book for a 500-level MBA finance class, and I have to admit I liked it. The first 3/4's of the book drive home the financial manager's objective: Maximizing shareholder value. It does this consistently, and actually got me (A Sales Manager) to understand why profit needs to take a back seat to value.

Like all introductory texts, it skimps a little on complexity. However, I truly have an appreciation now for finance. Many decisions my company makes now make sense. Though I have little need to apply financial concepts in my current job, I can give better 'business reason' explanations to my reports when they ask. Which is why I began pursuing an MBA in the first place.

This new edition of the classical title looks very informative and meaningful. Perhaps a little bit more strong in the mathematical treatment will provide the customers with a text more atractive. Anyhow, it is still a good text for beginners.

Dr. Guillermo E. Martinez.

The book is fairly easy to understand. Students with little or no background in accounting were able to grasp the subject and understand the material. Thoroughly enjoyed using the text. Would have liked to see a web site available to use with the book. The test bank was effective and a time saver. I wholeheartedly recommend this book to anyone wishing to use up-to-date materials with which to teach the subject of finance. Can be used in both a regular semester and a condensed class.

I could not put this book down because this book symbolized what it takes to succeed in life. I would recommend this book to anyone who is looking for what it takes to be successful at whatever you want to do with your life.

Dryden may be the Canadian hockey equivalent of basketball's Bill Bradley. I wouldn't be surprised if Dryden becomes Prime Minister of Canada in 20 years.

Dryden studied at Cornell and took a year off playing hockey (after winner a playoff MVP award and Rookie of the Year)to complete his law degree at McGill. He won a fistful of trophies and Stanley Cup rings during his brief Hall of Fame career as a goaltender with the Montreal Canadiens. The rare combination of scholarship and athletic brilliance results in an very well written book.

The book is a diary of the last part of his final season. While light on anecdotes, it delves into the heart of what is right and wrong with hockey.

Is is most likely the best book ever written by an athlete.

This is the definitive book of hockey. Dryden's thoughts on goaltending, the city of Boston, and on the state of hockey cannot be matched. Dryden had an incredible insight on what was wrong with the game and where the game was headed, even back in 1983. I read this book once a year, it is that good.

Although the title causes Americans of my acquaintance to laugh, this book really does a wonderful job of examining (if not always explaining) what the game of hockey means to Canadians. If you have read "The Game" and thought there was nothing more to be said about hockey and Canada, think again.

Especial highlights are the early sections discussing small-town Saskatchewan and the importance of the rink in drawing the community together; the stories of particular players with NHL dreams; and the memories of members of Team Canada during the 1972 Summit Series. Phil Esposito, the heart of that team, is not surprisingly the guy with the best stories about what it all meant. The following section about Soviet hockey, which elevates the faceless Russkies into real guys and fellow players, is almost enough to make a Canadian root for them. (Almost.) And the writers' take on their own recreational play, and what it means to them, is illuminating and sort of touching. Once again, as in "The Game," Ken Dryden manages to depict himself as an amazingly inept Hall of Famer, always panicking under pressure and getting in the way of his defensemen -- "I could talk and chew gum at the same time, but breathing did me in." There's no false modesty here, the reader gets the impression that Dryden held himself to impossibly high standards. Still, when he explains that he now plays defense because he has fulfilled his goalie fantasies, and playing defense allows him to have new ones, it's nice to know he still enjoys the game. (And I have to admit, I howled when I got to his dry remark on playing defense and who's responsible when a goal is scored: "I've changed my mind -- it IS always the goalie's fault.")

The photos that decorate this book are equally beautiful, from the prairie kids playing on a frozen slough to the professionals displaying their remarkable ability to a member of Team Canada (1972) jumping for joy as a Russian player offers a wry yet respectful salute. The photos are grouped according to section and I find it telling that the only photo of Dryden as a Montreal Canadien is one of him and a bunch of his teammates grinning in delight at having apparently won some kind of inter-squad scrimmage trophy. This photo is grouped with the recreational player section and tells an enormous amount about how Dryden felt about the game even as a professional.

Dryden and MacGregor describe Canada as "an improbable country," and they mean that in a good way. What holds us together as a nation are the bonds we have made among ourselves, and hockey is one of those bonds. I was reminded of that this year during the Stanley Cup playoffs, when a mailing list I subscribed to for the CBC news reminded subscribers of schedule changes because "there's hockey tonight." I hadn't watched much hockey in years but somehow, living in Texas surrounded by US culture, it felt like home to watch Larry Robinson hoist the Cup once again.

These are two great hockey writers, and they have produced a book that, even ten years later, is a joy.

"So what can a 10-year-old book on ice hockey really teach me about the sport and Canada?" I wondered as I started Home Game. The answer is pretty much everything. Dryden, who writes in a delightfully unhurried style, takes us through the game as it is played by enthusiastic amateurs, by teenagers desperate to break into the NHL and by the professionals themselves. And by probing how hockey took root here, Dryden provides the best analysis of what it means to be Canadian that I have ever read. My job in Ottawa is to explain Canada to the outside world and of all the tomes I have read so far, this must be the most illuminating. Rarely do you come across a book which so clearly explains what fires the soul of a country. Buy it now!

Ken Dryden's book simply strengthens the popular notion that he is not only one of the greatest goalies ever, he is the smartest man in the game, period. Even though this book is now ten years old, the political commentaries within seem fresh, as do the analysis of the intricasies of not only the actual game (a 1989 game between the Edmonton Oilers and the Montreal Canadiens is picked apart in breathtaking detail), to the day-to-day activities of a small hockey community, including a look into the life of a struggling NHL prospect (ex-NHLer Kevin Kaminski, late of the North Stars). Most impressive was the best look at the then-recent Wayne Gretzky trade I have seen (and I've seen a lot of them). This isa more than a look into hockey, it is a disection of the country whose identity has been moulded by this game. A must-read for serious hockey fans.

Ken Dryden, one of the NHL's best goalies, writes about his last year with the 1970's Canadiens, one of the greatest teams in NHL history. He provides more than a day by day account of playing but talks about other aspects of the game. From traveling to playing in his hometown to life as a celebrity and a Canadian, Dryden shows why he should be the Commissioenr of the NHL. If you have ever spent a summer in a rink, driven to a 6AM practice or know the words to "Oh, Canada." then "The Game " is for you.

Ken Dryden has dared to tell us a warts and all account of a career in the NHL. As a hall of fame Goalie he was well postioned to observe the play of his team mates on the ice. Granted special status as the team's goalie he was then well place to observe the team off the ice too. He has written an honest account of the impact of long seasons of play both on himself and his team mates. Most revealing are his observations on specific players including Guy LaFleur, Bobby Orr and Larry Robinson. I wonder if his friendships with these men survived these opinions? Thoroughly recommended for all sports fans even non hockey fans.

Calling this "the best book ever written about hockey" somehow does not do this work justice. Ken Dryden was one of the best goalies of his time, on one of the greatest teams of all time, and yet this portrayal of a year in the life of that team is much more than "team wins hockey games, gets Stanley Cup." In fact, unless you know what happened in 1979 you may miss that fact. What Dryden aims to do with this book is far more ambitious than to simply describe his last year in the NHL. He wants to discuss the meaning of hockey in the context of his own life as well as that of his country. If this seems a little ambitious, well it is. But Dryden is certainly up to the task.

Written in what amounts to a modified stream-of-consciousness, there are many digressions as Dryden wanders away from descriptions of game days to talk about his early career, the origins of the game, and what it means to Canadians. It's not hard to follow this, but you do have to pay attention. The thing that struck me most was that, while Dryden the author is articulate, thoughtful, and clearly smarter than the average bear, he describes "Ken Dryden the goalie" as a bit of a goof, the last to get locker room jokes, the guy who falls for pranks, who makes himself the target of other, quicker minds. Dryden clearly feels no need to make himself look good to the reading public and when he dissects his playing ability you get the impression that he's being totally honest: he's a Hall of Fame goalie who wishes he could have been just a little better.

(On the other hand, while I agree that popular culture creates images of athletes that they often cannot live up to, I balk at Dryden's insistence that "people think I am smarter than I am, because of this image." When you dissect the NHL's policy on fighting by referencing three psychological theories of human behaviour as well as Monty Python's "Holy Grail" -- well, don't expect me to think you're really Big Bobby Clobber, all right?)

Among the most attractive parts of this book are his descriptions of his teammates. I was a very young hockey fan in the 1970's and we were Habs fans -- absolutely. The names in this book are magical ones to me, and my reaction to reading about them is proof enough of Dryden's remark that "things are never as good as in the old days -- and they never were." In other words, the players you admired as a child are ALWAYS the best. Ken Dryden in the 1970's was never as good as the players he admired in the 1950's, and don't try selling him any silly statistics to prove otherwise. (It's when Dryden writes as a fan that he's especially charming.)

Anyway, the pen-portraits he gives of his teammates alone make the book worth reading. Who knew Guy Lapointe was an incorrigible locker-room prankster? Still, written as it was at the twilight of Dryden's own career, "The Game" has a certain melancholy air in places. Guy Lafleur is clearly not going to be at the top of the league forever -- and then what? Rejean Houle is depicted as someone who has come to terms with himself and will be fine, but I have to admit that even twenty years later I was a little disturbed by the portrait of Larry Robinson. Dryden describes the beloved defenseman as self-doubting and possibly afraid that if he was too good at being the tough guy he would one day wake up and find himself slotted into being a goon instead of a player. He also indicates that in his efforts to remake himself into a more complete player, Robinson may have ended up selling himself short. It's not every day that you imagine Larry Robinson as a tragic figure but after reading this bit I really had to remind myself that at this point he probably does not need my sympathy! (On the other hand, considering that early in his head coaching career Robinson's major problem seems to have been being a little over-sensitive and almost pathologically conscientious, it's interesting to see that he was the same way as a player.)

The team as a group entity is remarkably likable: there is a certain innocence in their silly pranks and teasing. The Habs of the 70's were said to be a remarkably united team and Dryden offers no argument there: in the midst of the rise of the Parti Quebecois Dryden's claim that there was no "French-English problem" on the team rings true when he depicts even the anglophone players as cursing almost entirely in French (and it's oddly endearing.) Guys like "Shutty" and "Flower" and "Pointu" and "Bird" were Canadiens first, everything else after. Even the legendarily unpleasant Scotty Bowman is made a sympathetic character, which I am told is a feat in itself.

Once again, this is not simply a remarkable book about hockey. It's a remarkable book by a remarkable guy who happened to be a remarkable player on a team that was... well, you know the rest.

I'm taking an on-line college course, and this is this textbook. It's full of up-to-date information that relates well to today's business world. An excellent introduction book to the fascinating world of business.

It is very helpful and interesting.

Best book written ever in the field of business. Ideal for any students either majoring or non majoring in business and acctg.

This book will make you love economics. It covers both microeconomics and macroeconomics. It also explains how monetary policy and fiscal policy affects the economy. Some of the reasonings are counter intuitive however the authors provide very good examples to illustrate their point. I gained a very good understanding of aggregate demand and supply and how they get affected because of fiscal and monetary policy, employment, economic growth, taxes, trade tariffs, exports, imports, and other factors.

This is the book that makes you really love economics. includes macro and micro economics. clear, interesting, illustrated with perfect examples. you will love it. Perfect for AP (this text is adopted at Pine Crest School in Florida as their AP Economics Text)

it worth the 100 bucks you payed.

If you are interested in economics, you should add this book to your personal library.

This book is very well written (almost lively). It covers macro, micro and international economics in a very interesting way. A very good introductory economics book that will also refresh even the advanced readers.

Very fast transaction. Happy with the transaction

this is a good straight forward text that does not get bogged down in the unecessary details for an introduction to the subject. It is simplified, and straightforward, while trying to be enjoyable reading.

Baumol and Blinder explain all the important concepts of macroeconomics with tremendous clarity. Students with little or no knowledge of economics will find this book most straight-forward. Interesting real world examples are given to reinforce key ideas. For example, the authors describe the Asian crisis of 1998 to illustrate the shortcomings of a fixed exchange rate system. Secondly, unlike other econ. textbooks, this one is filled with colorful graphs and even photographs. I wouldn't be too surprised if this book succeeds in piquing the interest of those students, who are averse to econ. Finally, the attempts at humor are generally unsuccessful but provide a refreshing change from the unceasing monotony of most college textbooks.